6 reasons why flyers will sell your product
Is there a marketing tool that promotes successful business development? Yes, this tool is hidden in the magic word “advertising.” More and more often, we, worried about competition and customer demands, are looking for innovative solutions. Interactive image, social media, investment in content. This is correct, but it is also worth paying attention to what we already know well. There are six reasons for you, verified by our customers and us, which will prove to you that a flyers can successfully sell your services and products. Do not believe?
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# 1 Flyer is the easiest form of communication
The flyer contains information. This is a text with any number of words, provided that they make sense. The message that the client receives in printed form allows him to understand the text, remember, rethink. The flyer encourages him to look for additional information – the client wants to know more, is looking for special sites, fan pages. This form of communication will be transmitted to each client, regardless of whether he is a lover of donuts or expensive branded watches. However, it is you who choose the style, details and method of transmitting information. Before starting a project, ask a specialist how to do it right. Well, maybe you yourself have a lot of great ideas about this!
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# 2 Leaflet is a luxurious solution, we checked it!
Does a client to whom we sell a luxurious, exclusive product or service need information? Yes, and as much as possible. A leaflet is a form perfect in itself. She attracts attention, seduces ingenuity. It is a testament to your “premium”. What does it take to be so? Let the answer be a short, true story.
Recently, a friend asked me for help. Her boss decided to print leaflets that he was going to send not to new potential customers, but to those who contacted him in the past. This was an expression of gratitude that they had once chosen his company, and hopes for further successful joint cooperation. The boss did not doubt his decision. High quality leaflets would indicate respect for customers. Therefore, we made leaflets on the best paper, adding a unique design. We were looking for a printing company that will print them at the highest level. It was not easy! Again and again, we rejected typographical tests, “clinging” to the little things. And the color is not the same, and the quality is not appropriate, and the text is not quite exclusive … In the end, we managed to print the print run. For a leaflet folded once, we selected semi-gloss high-quality paper weighing 200 g / m² and decorated the image with selective UV varnish. Result? Very beautiful flyers. Of those that are not thrown away for years, because they are registered. A perfect advertising product requires respect, it can be considered and delved into the essence for a long time. Will we get a similar effect by making anonymous mass mailing or advertising via Facebook or SMS? Or will the client appreciate our efforts and, thanks to the flyers, will continue to work with us? Level requires level. It is not always worth saving on achieving the intended goal.
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# 3 Flyer Template is Value Added
Today, leaflets have become more than a paper form of advertising. Printing houses are looking for original ideas and solutions that will turn them into small works of art. Unusual shapes, embossing, attention to every detail. Sometimes, however, this may not be enough. Work to ensure that even a flyer thrown into the mailbox attracts attention and does not go into the trash. Let him, at the same time, be an invitation to a presentation or give the opportunity to receive a discount (not bad!). Or maybe you put a sample of cosmetics, a loyalty card, an additional bonus that a client can use inside a folded leaflet? Let your advertisement in the eyes of the client become a voucher that turns the word “leaflet” into the word “savings”. Let him feel chosen, who was given a chance to evaluate, experience and choose the best. Let the customer know themselves!
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# 4 A Flyer is a word, but words can sell!
For a flyer to sell your services or products, beautiful graphics are not enough. You need a copywriter who knows his job. Someone who writes “catchy” text to your ad sheet, interesting content that will be addressed specifically to your target audience. Do you make candy Let the recipient taste the chocolate on the tongue. Do you run a private kindergarten? Let the parents think: “Oh, this place is just for our child.” Do you think this is not so important? Then remember what exactly you remember from the advertisements that you see around you? Slogans:
Drink milk and you will be healthy!
Tic-Tac, just two calories!
Bounty – taste of paradise!
These slogans are associated with the brand, and the brand is created by advertising materials. A flyer can be a great slogan. And in combination with print quality will become an entrance ticket for the client.
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# 5 Sell personally
We have repeatedly written about the distribution of leaflets. It is very important. If a flyer is intended to sell your goods and services, it’s best to get it as intended and not give it to anyone. Even leaflets handed out to passers-by on the street can be successful, if a potential client receives an additional smile or a few parting words, he will pay attention to your offer. Do not leave leaflets “illegally” wherever, for example, on seats in vehicles or in the entrances of houses. They will immediately find themselves in the trash. It will be a pity only spent printing work and paper. But a little conversation and explanations with future customers would be enough. A flyer is a tool that requires our ideas and creative actions, from a project to a meeting with someone who, thanks to it, decides to use our service.
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# 6 Flyer – AIDA
First, let’s deal with terminology.
AIDA is an English term used in marketing to describe a customer’s reaction to a product. The letters that make up this acronym mean:
A – Attention – attracting customer attention to the product.
I – Interest – interest of customers in the properties of the product.
D – Desire – the conviction of the customer that he needs a product and can satisfy his needs.
A – Action – the customer’s desire to purchase this product.
The flyer should attract, interest, arouse the desire to have the advertised product or service. It is enough to use the famous AIDA pyramid here. If your flyer complies with this rule, it sells your services and generates customer recognition.
What pays attention? Graphics, paper, shape.
What is interesting? Content.
What arouses desire? Good offer.
What will inspire action? Your appeal: an interesting offer, a promotion, a goal that you choose when printing flyers.
Have your doubts been resolved? Do not be shy. A good flyer is always a successful investment. Act!
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